What is Link Building?

Link building is the process of acquiring hyperlinks from other websites to your own. A link is also (or hyperlink) a way for users to navigate between pages on the internet.
Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. Links building is considered as the hardest part of SEO jobs. Almost SEO spend most of their time trying to build links for the website.

Why is link building important?

In order to understand the importance of link building, it's important to first understand the basics of how the search engines see links, and what they can interpret from them as well as what roles that link building plays in the search engine.